Most people would consider graffiti as vandalism. Because of this, the risk artists take has affected the speed and accuracy with which they create their masterpieces. Graffiti is being recognised globally as a modern art form and earlier this year Volvo commissioned various street artists to show case their skills on an automotive canvas. During the event, the S60 was transformed into unique works of art.
Despite the victory for street artists who were able to express themselves in a legal environment, the real win was for the car company itself for developing such an innovative marketing campaign. Either way it’s good to see car companies thinking differently.
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| www.volvoartsession.com |
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| www.volvoartsession.com |
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