Ice Cube the rapper and actor recently filmed a video for Pacific Standard Time which is a collaboration of more than sixty institutions that have come together to tell the story of the L.A art scene. In the video he helps to celebrate the lives of Charles and Ray Eames who throughout their life made many valuable contributions to the design world.
The hip hop artist also makes mention to the fact that “it’s not about the pieces; it’s how the pieces work together”. The Eames’s are a prime example of what a great team should be and I’m a firm believer that having good people around you is the key ingredient to success and happiness.
Ice Cube and I have something in common, we both share the Eames philosophy of repurposing. In an interview with the New York Times, he said: “So being that they put together a house in two days and used discarded materials — something about their style caught on. As I got older, I could equate it to sampling. That’s what we were doing, taking discarded records from the ’60s and ’70s and revamping them”.
Perhaps Ice Cube's music wasn’t really motivated by guns, money and running from the Police. Maybe it all goes back to his days at the Institute of Technology in Phoenix where he studied architectural drafting.
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| Ice Cube replicates an old advertisement, complete with a pipe and a 1953 DAT Chair. |
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